Millennials’ Social Media Use By Demographic & Party Affiliation

Millennials' Social Media Use By Demographic & Party Affiliation [TABLE]

Facebook is the place to reach millennials of all political persuasions, according to November 2015 research.

Not only did more than eight in 10 internet users ages 18 to 29 have a Facebook account, based on polling by Harvard University Institute of Politics and GfK, but it was also the only site studied where Republicans and independents were both more-represented than Democrats.

Instagram was the No. 2 site overall among the millennials surveyed. More than half of millennials who self-identified as Democrats said they had an Instagram account—10 points ahead of millennial Republicans and 12 points ahead of independents. Read the rest at eMarketer.

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