Archive for March 2016
Emerging Technologies People Believe Will Affect Their Lives
Internet users worldwide believe that smart home devices will have an effect on their lives.
Read MoreHow B2B Marketers Are Using Customer Lifescycle Marketing
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Read MoreBarriers To Buying Internet Of Things Devices [CHART]
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreMarketing Effectiveness By Lifecycle Stage [CHART]
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
Read MoreTop & Most Challenging Lead Nurturing Tactics [CHART]
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Read MoreHow People Decide What TV Shows To Watch [CHART]
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
Read MoreFuture Areas Of Innovation [CHART]
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreTop Retail Brands Advertising On YouTube, 2015 [TABLE]
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Read More