Internet users worldwide believe that smart home devices will have an effect on their lives.
Archives for March 2016
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
The travel and hospitality industry leads spending on the Internet of Things technology.
Marketers are confident in their effectiveness in the awareness and consideration stages of the customer lifecycle.
The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic.
Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial.
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.