Events are one way for business-to-business (B2B) marketers to engage and advance their relationships with customers. According to September 2015 research, conferences are the top event type that they host or attend.
Data from Demand Metric looked at the types of events that US B2B marketers have hosted or attended. Conferences (80%), trade shows (69%) and webinars (55%) were the top event types that these marketers participated in.
Additionally, 44% of respondents have hosted or attended partner events, and more than one-third have gone to company-hosted field events. Press conferences and executive briefings were the least-hosted or -attended events. Read the rest at eMarketer.