Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3, per Experian Marketing Services data. That represents the 12th consecutive quarter of increases and the 11th of double-digit increases. The report indicates that 54% of email opens took place on mobiles (42%) and tablets (12%), though these devices accounted for a smaller share (40%) of email clicks (32% mobile; 8% tablet).
Of the 6 industries analyzed, multi-channel retailers saw the largest share of opens (61%) and clicks (54%) from mobile devices, while business products and services companies saw the smallest share (30% and 18%, respectively). Read the rest at MarketingCharts.
Source: Experian Marketing Services