Customer journey analysis is on track to become one of the most commonly used methods to improve conversion rates, and is now rated the most valuable method by users, according to the latest annual Conversion Rate Optimization Report from Econsultancy and RedEye. While fewer than half (46%) of company respondents (primarily from the UK) are currently using this method, some 47% plan to do so.
As such, 93% of respondents are either using or planning to use customer journey analysis. That puts expected use on par with A/B testing, which 58% are using and an additional 35% plan to use. It’s a similar story among agency respondents, who reported that A/B testing is the method most broadly used by clients, but with customer journey analysis closely behind when factoring in planned use. Read the rest at MarketingCharts.