Sponsored Social content is believed to be highly effective by those who see it, according to a recent study from IZEA, which surveyed slightly more than 1,000 Americans aged 18-70, 36% of whom had noticed Sponsored Social content in the past year. In fact, this group of consumers rates only TV ads as highly as they do Sponsored Social messages.
The results are interesting in light of MarketingCharts’ primary research into advertising effectiveness, which found this year a strong gain in the perceived influence of social media ads on purchases. The MarketingCharts study – “Advertising Channels With the Largest Purchase Influence on Consumers” – reveals that for Millennials (18-34), social ads are now second only to TV ads in perceived effectiveness among paid media. Read the rest at MarketingCharts.