Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand. According to an August 2015 study by Bizible, 70.8% of B2B marketers said that they used conferences and trade show booths to generate demand. Email marketing (89.2%), content marketing (82.1%) and SEO (79.2%) were the only tactics that ranked higher. Read the rest at eMarketer.
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