Events are one way for B2B marketers to engage and advance their relationships with customers.
Archives for February 2016
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Some 36% of US adults own a smartphone, computer and tablet.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.