Archive for January 2016
B2B Video SEO Practices, October 2015 [CHART]
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
Read MoreFortune 500 Corporate Social Media Use, 2015 [CHART]
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Read MoreEmail Open Rates By Hour Scheduled, 2014 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lower for those scheduled in the early morning and traditional work hours.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreConsumers' Website Experience Expectations, October 2015 [CHART]
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
Read MoreConsumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]
When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.
Read MoreTypes Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]
For some activities, mobile users have a clear preference about app vs. browser usage.
Read MoreWhy People Buy Wearable Devices, August 2015 [CHART]
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Read MoreHow Frequently iPhone Users Check Their Phones By Demographic [TABLE]
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Read MoreUS Baby Boomer Smartphone Users, 2014-2019 [CHART]
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
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