A/B testing is still a top method used among client-side marketers to improve conversion rates. But other methods, like site personalization, are becoming more of a priority for those who plan to implement it to increase results.
According to September research by Econsultancy and RedEye, which surveyed 900 client-side and supply-side digital marketers and ecommerce professionals, A/B testing—unsurprisingly—is one of the primary methods used by more than half (58%) of respondents. Additionally, more than one-third of client-side marketers worldwide said they plan to use it and just 7% said they have no plans of using it.
Online surveys and customer feedback, as well as copy optimization were also methods that more than half of respondents used to improve conversion rates. Other methods, such as multivariate testing, cart abandonment analysis, expert usability reviews and site personalization aren’t currently used as often, but client-side marketers are looking to change that. Read the rest at eMarketer.