Consumers’ Website Experience Expectations, October 2015 [CHART]

Consumers' Website Experience Expectations, October 2015 [CHART]

A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content, finds Limelight Networks in its latest annual “State of the User Experience” study. Somewhat surprisingly, though, consumers appear to have more patience this year for site load times, with 51.6% (versus 40.8% last year) willing to wait more than 5 seconds before they get frustrated or leave the site. That’s no longer true for mobile devices, though, as 39% share expect pages to load equally fast on a mobile or laptop/desktop, as opposed to 35% who would wait longer a mobile device and 26% who would wait longer on a laptop or desktop computer.

Source: Limelight Networks [PDF]