Consumer intention to be more active and lose weight is spearheading the adoption of wearables, according to an August 2015 survey.
According to Rock Health, more than two-thirds of respondents said they purchased a wearable device to be active, and almost half of US wearable device owners invested in one with the intent to lose weight. While 25% of respondents purchased a wearable as an experiment and 14% bought one because of social reasons, health is one of the main factors that’s driving growth.
Though adoption of digital health technologies like online health reviews is significantly higher than that of wearables, usage of these devices is growing. eMarketer estimates that, in 2015, 39.5 million US adults will use wearables, including smartwatches, fitness trackers and other devices. That’s a jump of 57.7% over 2014. While penetration among US adults is just 16.0% this year, eMarketer expects that to double by 2018, when the wearables population reaches 81.7 million users. Read the rest at eMarketer.