An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.
It may be impossible to achieve strategic success without tactical effectiveness, and according to 82% of marketing professionals, creating compelling content is key to this.
That content is very likely to include video, according to respondents, more of whom rated that format effective for social media marketing than any other type of content. Infographics and blog posts rounded out the top three. Read the rest at eMarketer.