A September 2015 Mitek study conducted by Zogby Analytics revealed that 72% of US millennial smartphone users said their device’s camera function was indeed very important to them. It’s so imperative in fact, that almost a third of respondents said they would immediately get it fixed because without it, the device is practically useless. Another 29% would take the opportunity to get a new phone—again, immediately.
Camera functionality may be essential because of the frequency with which US millennial smartphone users take selfies. According to the study, 38% admitted to taking at least one selfie a day. Read the rest at eMarketer.