Paid advertising on social media properties is delivering a solid return on investment, according to marketers. In eMarketer’s new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” executives gave paid social media advertising an average grade of B. When it comes to ROI, Facebook and Pinterest received the highest grades, with Facebook earning a B+ and Pinterest earning a B.
Another indication that more improvement is necessary comes from the fact that the executives only agreed on one A grade—to Facebook, for its ad targeting capabilities. Read the rest at eMarketer.