AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.
Archives for 2016
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.
Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Fully 45% say government, politicians and elected officials have a great deal of responsibility for the spread of fake news.