North American email open rates are down slightly year-over-year so far in 2015, details Epsilon in its latest quarterly email trends analysis. But while open rates have been generally steady or increasing over the past couple of years, the same can’t be said for click rates, which continue to gradually decline, down to an average of 3.6% in Q2. Click rates have decreased on a year-over-year basis each Q2 going back at least as far as 2010, when they stood at 5.3%.
The “Business Publishing/Media General” sector recorded the highest click rate (6.8%) and click-to-open rate (24.4%) of all those measured, while the “Business Products and Services General” industry registered the lowest click rate (2.1%) and click-to-open rate (7.6%) of the industries tracked. Read the rest at MarketingCharts.