Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study, which ranked customer engagement and loyalty for 753 brands across 65 categories of loyalty engagement. Amazon (for tablets), Apple (for both smartphones and tablets) and Facebook (for social networking) rounded out the top 5, with these brands among the ones most likely to meet consumer expectations for their respective categories. Of the top 20 brands, 17 (or 85%) are related to digital technology or social networking. Read the rest at MarketingCharts.
Source: Brand Keys