Consumer Skepticism Over Content, October 2015 [CHART]

Consumer Skepticism Over Content, October 2015 [CHART]

A slight majority (53%) of US consumers agree that, compared to 5 years ago, there is too much content out there, and 45% wish they could frequently “unplug” from all content and devices. While most feel that content has become easier to create and more visual, levels of skepticism regarding the authenticity of content are running high, according to a recent study [PDF] from Adobe.

Indeed, a majority of adults report being likely to question the authenticity of a variety of forms of content, including:

  • Whether a news article is biased (61%);
  • Whether a photo in an ad has been altered (60%);
  • Whether the author has been paid or otherwise incentivized to provide a positive review (60%); and
  • Whether a photo or image posted by a company has been altered (58%).

Similarly, a majority are likely to question the authenticity of photos and videos posted by people they don’t know, among other forms of content. Read the rest at MarketingCharts.

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