Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.
It’s no secret that text-based communications—so prevalent in the digital era—can lack the emotional cues to let people know if you’re joking or serious, sarcastic or friendly, worried or laughing. And just as emoticons and abbreviations like “lol” were invented to help bridge the gap of understanding, so too have emojis been widely adopted for the same purpose.
Emogi found that around nine in 10 US internet users sometimes use emojis. Read the rest at eMarketer.