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Platforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]

Platforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]

Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, US marketers are interested in getting in on the action—especially on Instagram.

RBC Capital Markets and Advertising Age found that 72% of US marketers surveyed were interested in allocating money to Instagram for advertising. That was far ahead of second-place Pinterest, where 41% of those polled considered spending ad dollars.

Early research found high engagement for brands advertising on the visual social network. eMarketer estimates ad revenues will reach $600 million in their first year, and rise to $1.48 billion by 2016. Read the rest at eMarketer.