US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers, according to research from the Associated Press (AP) and GfK.
Many of those surveyed in July 2015 expressed at least a modicum of concern about personal information security. More than seven in 10 internet users (71%) were at least somewhat concerned about how well retailers could keep their personal information secure when they shopped on a website. Nearly half (45%) were very or extremely concerned.
In-store concern was lower: 66% of internet users were at least somewhat concerned about security when shopping in-store, though only 38% were very or extremely concerned. Still, that leaves a solid two-thirds of web users worried about the most common method of shopping there is to engage in. Read the rest at eMarketer.