Almost 1 in 10 (9%) of unique visitors to websites in the US (desktop-only) block ads, per a recent study from comScore and Sourcepoint, with that the lowest rate of 7 countries measured. The behavior is far more widespread in France (24%) and Germany (27%), where about one-quarter of internet users are blocking ads.
Internet users who block ads appear to be above-average content consumers, as the percentage of page views affected by ad blocking (12% in the US) is higher than the percentage of unique visitors using them, across each market. Read the rest at MarketingCharts. Read the rest at MarketingCharts.