Archive for November 2015
Most Important B2B Marketing Tactics, September 2015 [CHART]
Email remains the tactic most critical to B2B marketing programs, but may soon cede that position to lead nurturing and content marketing.
Read MoreShare Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Read MoreMascots In Pharmaceutical Commercials
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Read MoreUS eCommerce Metrics By Device, Q2 2015 [CHART]
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
Read MoreRetail Marketers Top Business Challenges, September 2015 [CHART]
Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.
Read MoreMost Effective & Difficult Types Of Video Content, September 2015 [CHART]
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Read MoreSocial Amplification Rate Of US Influencers By Industry, H1 2015 [CHART]
Social amplification rates of US influencers were highest in the electronics category, at 0.66%.
Read MoreSocial Engagement Rate For US Influencers By Industry, H1 2015 [CHART]
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
Read MoreEarned Media Value Of Influencer Marketing By Industry, H1 2015 [CHART]
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
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