Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
That’s what Moz and Fractl found in a July 2015 survey.
Q2 2015 data from GlobalWebIndex put the share much lower on a worldwide basis. It found that 34% of those ages 16 to 24 and 31% of 25- to 35-year-old internet users blocked ads. Ad blocking was significantly more common among these ages groups than among older users.
In February 2015, the Reuters Institute for the Study of Journalism at the University of Oxford found that 41% of US internet users used ad-blocking software on their desktop or laptop PCs, vs. 34% of internet users in the UK. Read the rest at eMarketer.