Netflix’s original content is no longer all that new—and according to research, it’s caught on with viewers. Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
That’s according to RBC Capital Markets, which found that 24% of US Netflix users still don’t watch original content.
Back in early 2014, 24% of US Netflix subscribers said half or more of the content they watched was original to the streaming service. By August 2015, that share had risen to 38%.