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US eCommerce Metrics By Device, Q2 2015 [CHART]

US eCommerce Metrics By Device, Q2 2015 [CHART]

Q2 2015 was “pretty good,” declares Monetate, noting overall increases in conversion rates, average order values and revenue per session on a global basis, though bounce rates also increased. Also of interest, average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search. Within the US, smartphones’ share of e-commerce visits increased again; however, these devices continue to trail tablets and desktops in conversion and add-to-cart rates. Read the rest at MarketingCharts.

Source: Monetate