Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise, according to the latest report from Ascend2 and its Research Partners. The survey, fielded predominantly among B2B respondents (78% of the sample), finds just 15% reporting a lack of success achieving their objectives through video marketing.
The chief stumbling block to that success appears to be the lack of an effective strategy, per the study’s respondents. This is a fairly common complaint in these surveys, also noted as the top obstacle in lead generation success, although recent studies have found other top challenges confronting content marketing, SEO and marketing technology. Read the rest at MarketingCharts.