Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015.
Social engagement rate averaged 3.4% in H1 2015. Once again, CPG food was the leading industry, averaging 4.1%. Home and garden tied bath, body, skin and beauty for second, at 3.2% each. Casual dining restaurants and electronics landed at the bottom by this metric. Read the rest at eMarketer.