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Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

Social Engagement Rate For US Influencers By Industry, H1 2015 [CHART]

Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015.

Social engagement rate averaged 3.4% in H1 2015. Once again, CPG food was the leading industry, averaging 4.1%. Home and garden tied bath, body, skin and beauty for second, at 3.2% each. Casual dining restaurants and electronics landed at the bottom by this metric. Read the rest at eMarketer.