Marketers have seen success with influencers. And based on data from RhythmOne (formerly Burst Media), their effectiveness has continued to rise in 2015.
Instagram had a stronger social amplification rate—user actions out of the total reach on the channel—than any other social network, at 1.77%. In fact, this left its competition in the dust. Facebook had an average social amplification of 0.21%, Google+ saw a rate of 0.15%, and Twitter and Pinterest had respective averages of 0.13% and 0.11%.
Social amplification rates were highest in the electronics category, at 0.66%. While most other categories landed between 0.49% and 0.59%, casual dining restaurants’ average was a mere 0.13%. Other research highlights the large interest in influencers. In Q2 2015 polling by Altimeter Group, 35% of social media professionals worldwide said they had a mature or optimized influencer relationship management program. An additional 19% were in their first year of use, while 32% were planning or piloting influencer relationship management efforts. Just 14% had no interest in doing so. Read the rest at eMarketer.