The analysis found that the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014, at $9.60 for every $1 spent, vs. $6.85 last year. Average EMV was highest in the consumer packaged goods (CPG) food industry, at $14.29, followed by tourist destinations and travel ($12.54) and bath, body, skin and beauty ($12.21). All industries saw large leaps in average EMV during the first half of this year vs. full-year 2014, except for retailers and apparel, where EMV dropped from $10.48 to $4.50. Read the rest at eMarketer.
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