Male Millennials’ Emotional Responses To Video Ads, September 2015 [CHART]

Male Millennials' Emotional Responses To Video Ads, September 2015 [CHART]

Who has the most emotional response to online video ads? Apparently it’s young men, according to recent research from Unruly. Of 18 emotional responses to video ads, males aged 18-34 had the highest emotional response in 14, per the study, which notes that Millennial men’s emotional reactions were on average 14% higher than those of Millennial women. Why does it matter? Unruly data suggests that 7 in 10 viewers who experience an intense emotional response to an ad are very likely to buy the product advertised. Read the rest at MarketingCharts.

Male Millennials’ Emotional Responses To Video Ads, September 2015 [CHART]
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