With all the buzz about e-commerce, it’s sometimes easy to forget that it remains a fraction of total retail spending. Now, new survey results from Adroit Digital show that the retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners. Among the 1,000 US and Canadian Millennial smartphone owners surveyed, a majority (57%) reported spending most of their time browsing for retail purchases in-store rather than on a mobile device (15%) or PC (28%). Read the rest at MarketingCharts.
Source: Adroit Digital