Annual search engine ranking studies have been recently released by both Moz and Searchmetrics, relying on slightly different methods to arrive at their conclusions about what’s important and what’s not. According to the reports, the impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.
The annual study from Moz rests on a correlation study of 17,600 keyword search results from Google (in the US), as well as a survey of 150 search experts on the most important and trending factors.
The survey results show that in experts’ eyes, the most influential ranking factors (on a 10-point scale, where 10 is most influential) are:
- Domain-level, link authority features (8.22);
- Page-level link metrics (8.19); and
- Page-level keyword and content-based metrics (7.87).