Digital video viewers are returning to the living room, and based on recent research, plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
July 2015 research by Arris found that 56% of internet users worldwide binge-viewed at least once a month, and one-third did so once a week or daily. Dramas were the only programming content type to see an increase in binge-viewership. Fully 41% of 16-and-older internet users worldwide said they watched multiple episodes or an entire series of a drama. This pushed the category past entertainment programs to second place, trailing No. 1 films and movies—which saw penetration fall from 51% to 43% year over year—by just 2 percentage points. Reach for every other content type also fell. Read the rest at eMarketer.