Such demand can actually affect business results, too. Among respondents, 84% said they tried to purchase products and services that were socially or environmentally responsible whenever possible, but nine in 10 said they wanted to see more of such items. And they were willing to ditch a company if they found a product or service that was socially or environmentally responsible elsewhere, as nine in 10 were likely to switch brands to one associated with a good cause when the two had similar pricing and quality. Fully 84% of respondents considered a company’s social and environmental commitments before deciding what to buy or where to shop, and 82% did so when deciding which products to recommend to people. Read the rest at eMarketer.
Today’s consumers expect companies to focus on more than the bottom line—addressing social and environmental issues is also important. According to March 2015 polling by Cone and Ebiquity, 91% of internet users worldwide expected companies to do more than make a profit.