Star Wars: The Force Awakens Trailer – Facebook Statistics
The Star Wars: The Force Awakens trailer debuted on ESPN at halftime of the Monday Night Football game on October 19. In addition to the ESPN audience (nearly 16 million viewers), the trailer has been viewed on Facebook 11.5 million times, shared 448,000 times, and liked 248,000 times.
Star Wars: The Force Awakens Trailer – YouTube Statistics
The official trailer has been viewed 46.6 million times on YouTube, liked 452,000 times, and generated 88,000 comments.
Star Wars: The Force Awakens Trailer – Twitter Statistics
There have been 1.1 million tweets mentioning Star Wars during the past seven days, according to Topsy. The following graph shows the spike in Twitter chatter the release of the Star Wars trailer generated on Monday night:
Twitter itself created special hashtags for the trailer: #TieFighter, #MillenniumFalcon, and #Xwing.
— Star Wars (@starwars) October 18, 2015
Those hashtags were used more than 46,000 times combined, as this chart illustrates: