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Radio’s Reach Among Hispanics & African Americans, March 2015 [CHART]

Radio's Reach Among Hispanics & African Americans, March 2015 [CHART]

In March, more than 9 in 10 Hispanics (93%) and African-Americans (90.8%) ages 12 and older listened to the radio at least once during an average week between the hours of 6 AM and midnight, according to a Nielsen report. Among both racial/ethnic groups, penetration was broadly consistent among genders, though slightly higher among women in the younger age brackets and among men in the older brackets. Read the rest at MarketingCharts.

Source: Nielsen