Email marketing is “not only still alive, it’s kicking,” declares BlueHornet in its latest annual “Consumer Views of Email Marketing” study. The report, based on a survey of 1,815 consumers aged 18-64, finds that a significant share of respondents are actively checking their email accounts throughout the day and that many continue to ascribe strong purchase influence to the emails they receive.
Interestingly, fewer than 3 in 10 (29%) respondents use a separate email address for marketing and advertising emails, although that figure is higher (44%) among 18-34-year-olds, indicating that the inbox battleground is more competitive among this bracket. (Getting the subject line right is one way to help.) Read the rest at MarketingCharts.