e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » B2B Marketing Statistics & Trends » Organizational Goals For B2B Content Marketing

Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Rate this post

Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [PDF] looking at the state of content marketing among B2B marketers in North America. As the sixth annual report covering this area, the study allows for comparisons to years past to identify shifts and trends. Even so, some findings, such as the perceived effectiveness of in-person events, appear to be quite consistent over time.

This year’s study notes that experienced (“sophisticated” and “mature” content marketers) are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy, almost half (48%) of whom report being effective.

The trouble is that few content marketers actually have a documented strategy. This year, that figure stands at 32%, down from last year’s 35%. Another 48% have a strategy that is not documented, on par with last year’s results. Also consistent with last year’s results, those with a documented strategy report being more effective in a wide range of areas than those without such a strategy. Read the rest at MarketingCharts.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

October 13, 2015 By David Erickson
Filed Under: B2B Marketing, Content Marketing Tagged With: Brand Awareness, Brand Marketing, Branding, Chart, Customer Loyalty, Customer Retention, Engagement, Lead Generation, Lead Nurturing, Statistics

e-Strategy Marketing Reports Newsletter

Like this post? Join thousands of your peers who follow e-Strategy by signing up for the monthly e-Strategy marketing reports roundup:
  • This field is for validation purposes and should be left unchanged.
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the weekly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
October 2015
S M T W T F S
« Sep   Nov »
 123
45678910
11121314151617
18192021222324
25262728293031

Copyright © 2019 David Erickson