![Mobile App User Churn, September 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/10/Localytics-Mobile-App-User-Churn-Rate-Sept2015-150x150.png)
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Archives for October 1, 2015
Mobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]
![Mobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/10/Adobe-NA-Last-Touch-Channel-Share-Phone-Visits-2013-2015-Sept2015-150x150.png)
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.