Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Archives for October 2015
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
B2B sales content has the ability to affect the bottom line, but recent research suggests its performance isn’t up to par.
54% of US internet users said they spent too much time using digital devices, including computers, mobile phones, TVs and video game consoles.
Email was the most popular digital channel used for personalization.
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
91% of internet users worldwide expected companies to do more than make a profit.
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.