Effective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]

Effective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Not all events are in-person. Webinars are a popular marketing tactic—especially for business-to-business (B2B) marketers—and research indicates many believe they can be highly effective.

Polling from Webmarketing123 in November 2014 found that two-thirds of US B2B marketers considered webinars effective content marketing tactics. They were considered more effective than any other content marketing format except videos, which won out by just 2 percentage points. In the business-to-consumer world, webinars were less effective, but one-third of respondents still favored them.

According to polling by Percolate, 20% of US marketing executives said their companies created webinars last year. Read the rest at eMarketer.

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