Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities. Based on research over time, it may be less so than it once was.
The Small Business Authority found in August 2015 that 45% of US small-business owners said traffic from search engines was important as a source of new business opportunities. That was down five percentage points since 2014, when the importance of search traffic was affirmed by a bare majority. Read the rest at eMarketer.