SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

More than 7 in 10 US SMBs are buying some type of digital services today, reports Borrell Associates by way of a survey of 7,224 SMBs in the US, and SMBs are more likely to be planning to spend on digital services than on digital advertising this year, per the study’s results. The services most commonly planned for purchase this year revolve around the website – design and maintenance (39%), hosting and support (38%) and SEO (29%). Still, more than one-quarter plan to invest in social media management services, and more than 1 in 10 will purchase mobile media management (12%) and online video production (11%) services. Source: Borrell Associates

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