Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for. Among all internet users polled, about six in 10 said they would consider switching to an a la carte TV service—that is, a paid TV package where users can select specific channels or content instead of a standard bundle of TV channels. Around one-quarter had yet to decide.
November 2014 research by Deloitte also found a shift in consumer attitudes toward a la carte options. In 2014, US pay TV subscribers were most likely to prefer to subscribe only to the channels they watched regularly, cited by 52%, vs. 42% two years prior. This put this group above the share of respondents who preferred to subscribe to a package of channels even if they didn’t regularly watch them all for the first time. Read the rest at eMarketer.