US consumers are plenty familiar with paying for TV content. In an April 2015 study by YouGov for Irdeto, 67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV and 4% who typically used free online services to download or stream shows.
Among those who paid for the majority of TV content watched in their home, using a monthly subscription service via a cable or satellite provider was the typical way to go, cited by 67%. In comparison, just 15% mainly used a set-top box or streaming device from a telecom provider and 14% an over-the-top service. Read the rest at eMarketer.