Research from Merkle | RKG highlighted Pinterest’s role in driving website traffic. In Q1 2015, the network accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
Active Pinterest users are heavy digital buyers in general, so it makes sense that they’re more swayed by what they see online. More than four in 10 respondents to the Millward Brown and Pinterest study said they purchased food and recipe items online at least monthly, with about half of that group doing so weekly. Beauty items, which have lagged for online purchases, were bought digitally by more than two in five at least monthly, while four in 10 respondents said the same about fashion items. Read the rest at eMarketer.