Mother Facebookers had also gone mobile. In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013. The share of mothers accessing Facebook via tablet was still small, at 13%, but had risen steadily since 2012. Meanwhile, the percentage of those using Facebook via desktop had dropped drastically over the past several years, landing at just 20% in 2015.
These mobile mothers aren’t just logging on to social to get updates more frequently; they’re also engaging with brands more on such networks compared with others. According to the study, US mother social networkers (not just Facebookers) were more likely than the general public to follow brands on social networks, at 44% vs. 41%. Read the rest at eMarketer.