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Chief Digital Officers By Industry, 2014 [CHART]

Chief Digital Officers By Industry, 2014 [CHART]

CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five. While other industries grabbed smaller shares, there was a good mix, indicating that the CDO role isn’t limited to a small group of sectors.

Other research also suggests that more companies are relying on CDOs—or similar professionals—to navigate the digital landscape. When a January 2015 study by Accenture asked executives worldwide about their progress in leveraging digital governance and decision-making, 80% of respondents said they had a CDO or comparable role to oversee the use of digital technologies. Read the rest at eMarketer.